eBay makes its 60th acquisition with Terapeak. In eBay’s growing need to increase seller data tools, they have acquired the Toronto based analytics company for an undisclosed price.
This should be an exciting announcement for eBay sellers. Currently, Terapeak is a stand alone software that maintains eBay sales data to help sellers research trending items, recommended items, and sell through expectancy.
“Nearly two million sellers currently manage their eBay business on Seller Hub. Expanding Seller Hub to provide additional capabilities from Terapeak will help our sellers be even more successful and enable them to more effectively manage their businesses on eBay,” said Bob Kupbens, Vice President of B2C Selling at eBay, in a statement. “We are committed to being the best partner to our sellers as we look to create the most powerful selling platform. The integration of Terapeak’s functionalities into Seller Hub – from sales history and performance enhancement opportunities to price guidance and comparisons – will continue to help eBay’s merchants scale their businesses on eBay.”
For those Amazon sellers, it looks like you are out. The new acquisition means that Terapeak data will most likely be exclusive to eBay now.
“eBay’s planned acquisition of Terapeak makes so much sense for everyone involved, particularly for our customers,” said Kevin North, President and CEO of Terapeak, in a statement. “We are excited to continue our vision of empowering merchants to discover what to sell on eBay and how to optimize their listings for maximum performance. Over time Terapeak’s capabilities will become naturally integrated with eBay’s Seller Hub, therefore becoming more robust and providing merchants with a single place to manage and elevate their ecommerce business.”
The acquisition is expected to be done by the close of 2017 with all of the Terapeak employees reporting to eBay’s Bob Kupbens, Vice President of B2C Selling, or Sunil Rajasekar, Vice President of Seller Experience. Terapeak’s employees will continue to be based in Toronto, Ontario and Victoria, B.C.