If you’ve been selling on eBay for any length of time, you know that eBay’s search results are nothing short of crazy. As a seller, we have to do everything we can to stay ahead of the curve and utilize every tool we can to stay competitive, profitable making sales. Keyword stuffing titles can hurt you as much as it can help you. If you have a crazy title that doesn’t flow, customers may see your listing, but they won’t click on it. eBay is forcing our hand into using structured data for better search results, so why not use it to our advantage.
I’m as guilty as the next person for not using structured data like I should. I guess sometimes I get stuck in the past like the next person. Most of the time it’s because I’m trying to list as many things as I can in a day, so I would skip over the structured data fields to save time.
Here’s what you may not know about structured data
- Adding structured data fields help you not just rank higher in eBay search results, but it also gets your products ranked higher on outside search platforms like Google, Bing, Facebook and even Twitter.
- Structured data isn’t just the UPC or product identifier, it can also be other things to describe your item. Color, material, what the item may also be known as, dimensions, model number, compatibility, and the list can go on and on and on.
- The info you put in the structured data helps customer sort and filter exactly what they are looking for.
Adding Structured Data
Adding the info into eBay’s structured data is easy, but you have to make sure you are adding everything you can to make your listing the most effective. The first thing you should do is use eBay’s suggested data. eBay takes the information from your title to add what it thinks is important data that will help a customer’s buying decision.
The basic data fields will populate when you go to add an item based on the category. Always make sure you fill in as much of those as you can first. After you fill those in, select the “Add your own item specific” button to add additional keywords and phrases that you think will help your item rank higher in search results. For example, if I’m adding cordless drill, I would probably add an ergonomic grip, and keyword phrase like “screw gun for drywall, framing, construction, DIY, and more” with the title of Uses. Now I’ve just added the keywords; screw gun, drywall, framing, construction, and DIY, all without using up space in the title.